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1.What is your assessment of Longevity's financial condition?
•Dupont Analysis of Income and Balance Sheet.
.What marketing strategy is appropriate for Longevity to attract private pay residents? What role should advertising play in a health care marketing strategy?
•SWOT Analysis to establish the criteria we need to meet.
•BGP
•Another marketing graph
•Need Demand and Supply Curve (Econ)
•Regression for growth estimation
.What marketing strategy is appropriate for subacute care? Should Longevity convert part of a Toledo nursing facility to subacute care?
•BGP
•Another marketing graph
•Need Demand and Supply Curve (Econ)
•Regression for growth estimation
4.What should Longevity do to measure customer satisfaction with its health care services?
•Survey, Survey, Survey
•Customers willingness to pay more for better care.
5.Should Longevity purchase the Toledo pharmacy?
•Need Finance to answer this question, is the return great enough for the firm or will it dilute our focus.
•Bargaining power of supplier is here, article discussed being large to receive scales of power in buying supplies
•
6.Should Longevity enter the Alzheimer's treatment market in Grand Rapids?
•Whats the growth rate of people with Alzheimer's.
•What level of care? Does Logenevity have enough beds?
•Yes, Demand is not being met.
•14-000 50% increase in patients
•Cost -K per bed to convert to alzh
•Occupancy levels of 5%
•Patients caost less to take care of since younger
•Big perception with public, since this service is seen as providing a service to community, which increases the orimprove the relationship with the refers.
•
7.Should Longevity purchase the South Bend nursing homes?
•Return on nursing homes and depreciation schedule, calculation, I can calculate this to see if it is worth our opportunity costs.
•Vertical Integration was mentioned in article
8.Short statement describing the corporate marketing strategy for Longevity.
•Develop high standards and quality control mechanisms for all health care facilities.
•Need a mission statement.
•Our Vision is to Provide Quality Health Care Services to the Members of our Community in the most Appropriate Setting in a Cost Effective Manner.
Our Vision is to be Recognized as the Leader in Providing Personalized Services and Care.
•Customer Satisfaction and the Fulfillment of the Needs of the Members of our Community.
Professionalism and respect for individuals.
Continuous Quality Improvement.
Dedication and Commitment to our Shared Vision.
.Summarize recommendations for staff additions and capital expenditures.
•Growth will require more employees
•I guess we could even run a regression here, but this really does not fit the production model.
10.National Health Care Reform
•Regulate insurance companies to make health insurance more price competitive and affordable
•May also extend Medicare coverage for home health care, negating the need for nursing facility
•Employers will need to control costs and deliver quality care.
•HMOS will need to contract lower cost providers, such as nursing homes for other cost effective services.
•Clinton's Health Security Act called for the addition of prescription drug coverage to the Medicare program, if adopted this would decreases the process of prescription drugs through regulation pharmaceutical manufactures.
•My able institutional pharmacies to earn higher profit margins while still providing medications at affordable process to patients.
11.Regulation & Competition
•Recerfiication of beds takes a least a month, must mathc patient services to a bed, can't place a medicare patient requiring skilled nursing care in a bed cerfifed for intermediate care with recertifying.
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