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aaaaThe argument that you can use radio advertising to make your business more profitable omits some important concerns that must be addressed to substantiate the argument. The supporting statement that Cumquat Caf increased by 10 percent in its business over last year's totals because it began advertising on local radio station is illogical. It certainly does not provide support or proof of the main argument.
First, the argument assumes that the Cumquat Caf utilized only radio advertising to promote its services and products. However, there are many types of advertising media that can be used, such as pamphlets, brochures, posters, digital advertising banners on websites, street pole posters, large advertising board on highways, magazine, and newspaper adverts. This business may use other types of advertising media together. Therefore, the argument cannot proof that the business increase came from either radio advertising or the others.
Second, the argument does not state clearly that what kind of the business Cumquat Caf is. Nevertheless, the first and most important thing we must remember is that there are several different types of advertising. No two types of media are the same; therefore, not all types of advertising are recommended for all businesses. For example, if your businesses are restaurants, hotels, car rental companies, shopping centers, adventure parks, and any type of business that deals with traveling customers, billboards are highly recommended due to their lowest exposure cost and the highest reach.
Third, the argument does not mention how reliable the result is. The source of the survey was not addressed to ascertain the results' reliability. Should the survey was conducted by a radio advertising team, it is possible that he have to conceal the accurate information and mislead his clients in wrong data. Also the argument does not reveal the exact profit in figure. Hence, this point possibly lowers the soundness of this argument.
Moreover, the argument omits any significant evidence to show a targeted customer base. The type of listener is also critical to the success of your marketing efforts. Generally, the majority of the listeners of radio are office workers and teenagers.However, advertising is definitely a great way to increase your sales, it can be more effective when it is used properly. If your advertising campaign does not reach many people or proper target base and you do not show a profit, then you are only wasting money.
In summary, since the argument leaves at several key issues, it is not sound or persuasive. If it included the items discussed above, the argument would more have been more thorough and convincing.
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