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Sun Microsystems four co-founders Scott Mcnealy, Bill Joy, Vinod Khosla, and Andreas Bechtolsheim founded Sun in 18.The four co-founders were students of Stanford University where they initially started the company to sell clones of the Stanford University Network workstation.Their vision was to ensure that network services were available to anyone, anywhere, anytime, using any device.The company is now one of the leading providers of industrial strength hardware, software, and services for building and maintaining network computing environments.Some of Sun¡¦s major accomplishments since inception in 18 are listed below
„18 Sun and Computervision sign a $40 million OEM agreement
„186 PC-NFS technology introduced and Sun has a successful Initial Public Offering (IPO)
„188 Sun reaches $1 billion in revenue-faster than any other computer company with a direct sales force
„11 More than half a million systems were shipped to date
„14 www.sun.com goes on line
„15 Introduces first universal software platform known as Java
„18 America On-line acquires Netscape-Sun and AOL join in a three year alliance to accelerate the growth of e-commerce
„000 Solaris 8 Operating environment introduced
„001 Sun is the global leader in network computing solutions that ¡§Take it to the nth¡¨, Sun is #1 in Worldwide UNIX revenues and shipments
„00 Sun introduces high performance XVR-1000 D graphics accelerator
Sun Microsystems corporate headquarters is located in Palo Alto, California with locations in more than 170 countries.The company currently employs more than 4,000 employees worldwide and is ranked 15th on the Fortune 500 Index.Scott G. McNealy, one of the four co-founders, serves as the Chairman of the Board of Directors and the Chief Executive Officer.The company has continually increased revenues over the past 5 fiscal years with $18.5 billion of revenues reported in 001. The company has also continued to increase income over the past five fiscal years with the exception of the FY01.Sun reported net income of $7 million for the FY01 as compared to a net income of $1.85 billion for the FY00.A portion of the decline in income can be attributed to the loss on strategic investments and the cumulative effect of change in accounting principles, which totaled $144 million.Sun¡¦s common stock is traded on The NASDAQ National Market under the tickler symbol SUNW.
. Products/Services
.1 Major categories of Products/Services
Sun Microsystems, Inc. is a leading supplier of products (servers, workstations, storage devices, network switches incorporating UltraSPARC microprocessors and the Solaris operating system, and a provider of services, for building and maintaining network computing environments. Sun created the Java programming language. Sun has about170 sales/service offices in the U.S; 180 overseas.
. Target Market
Sun is now focusing sales efforts on health-care, retail, and government customers. These industries have substantial legacy computing environments, unlike the dot.com companies, companies that accounted for such a large portion of Sun¡¦s sales in the past few years.
. Important Characteristics
.4 Differentiation from competitors
Java, made by Sun, is a popular programming language that supports software applications on a variety of computers, regardless of the underlying operating system. It is an example of what is known as open-source in that the underlying code is not proprietary like that of Microsoft¡¦s software. There is a battle between Sun and Microsoft to establish the standards for the Internet. Microsoft depends on developers to build applications that run on its operating systems and that¡¦s the intent now with the new web tools it has recently introduced get developers to build applications for .NET. If Microsoft gets its way it will dominate the internet in much the same way it has dominated the desktop.Sun is suing Microsoft for more than 1 billion dollars because the software giant made the Windows XP operating system incompatible with Java.Indigenous to this open-source world is the concept that active competition brings increased creativity. As multiple efforts to solve a problem are developed, new and innovative approaches tend to appear. Superior solutions thrive; inferior projects eventually wither and die. But because the source is open for all to see, clever ideas that may have manifested themselves in the weaker projects will eventually appear in the stronger projects. So the strong eventually survive and thrive, assimilating any creative features of the weak. To this, add the postulate that as nature abhors a vacuum, open source by its nature abhors a monopoly. Very few open-source efforts exist that have not been challenged by other projects of a very similar nature. In a practice that appears to be a strange corollary to the survival of the fittest, open source actually demands that there be at least one other competitor around, at least at the beginning. (There have been exceptions to this rule, but they are relatively few in number.) After all, how can you determine which project really is the fittest if no one ever tried to do a better job?
.5 Market Share
With server revenue of .7 billion last year (000), the company ranked second in the worldwide market, behind IBM Corp., according to Dataquest Inc., San Jose. Sun garnered an 18% share of the server market, and the company¡¦s sales in that segment grew 4% from 1. Although IBM had a 6% share, the company¡¦s 1 billion in server sales were unchanged from the previous year.In the United States, Sun¡¦ server business grew 45%, to 4.7 billion, while IBM saw a 10% drop, to 4.6 billion, according to Dataquest.
Sales of Unix servers have soared in recent years, fueled by the rapid growth of the Internet and Web-related businesses. In particular, high-end Unix servers equipped with 64-bit processors have come to serve as the e-commerce backbone because of their scalability and large memory capacity.Sun, in particular, experienced tremendous growth by securing business ties to many up-and-coming Internet-based businesses, eventually taking over the position as the Unix server market leader in 18. Since that time, HP and IBM have remained at No.and No., respectively, according to revenue figures compiled by International Data Corp.The ¡§gray¡¨ market of second hand Sun servers (from bankrupt telecom and dot-com companies) continues to detract from sales of new equipment, though purchases of used Sun servers should generate service contracts for the company. Some of the top line softness in the past few quarters may be attributable to customers delaying purchases until servers using Sun¡¦s UltraSPARC III microprocessor are available.
Sun has been losing share in the market for storage products linked to its Solaris operating system, falling behind EMC in a sector that it should own. Sun only got % of that market when they should be getting 100%.
.6 New and upcoming features
Sun plans to penetrate new markets through a combination of new products and new selling strategies. Sun has launched two new storage products, the StorEdge00 and 600. Both built on Sun¡¦s established T storage offerings but boasting improved features such as remote diagnostics and ¡§phone home¡¨ capability, which means in the event of a failure¡Xor potential failure¡Xthe system can contact Sun¡¦s service center, and engineers can solve the problem remotely. Also, Sun announced its new Storage Resource Management software offering, which is aimed at making sprawling data centers more manageable.
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