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The book In Search of Excellence (Thomas Peters & Robert Waterman) was reviewed by three authors with three different perspectives. While McEnrue (1) favors the book, Carroll () mentions his disappointment about it. Having read these two articles, we can say that Dalton’s () review falls some where between these two, with his positive reflection spiced with some criticisms.
Mary Pat McEnrue is completely in favor of the ideas that are evoked in the book by Peters&Watermann. She describes the book as â€illustrating the eight attributes of excellence through real, vivid, intimate, and exciting examples from high performance companies.†She believes that, with this method, the authors present the readers the before mentioned ideas with a brand new package.
The second reviewer, Dan R. Dalton, is majorly in favor of the book, though he is disturbed by some aspects. He, just like McEnrue, gives credit to the way the authors describe the eight attributes of excellence. He stresses that the usage of anecdotes gives the readers a better insight about the management of the â€excellent companiesâ€. On the other hand, Dalton brings up two aspects of the book that he finds unfortunate.
The first negative thing he mentions is the inconsistencies between the success stories of the companies. While one company tends to work in small teams the other one prefers to work with larger teams. Therefore, it is inappropriate to determine just one way to be excellent. The second thing is that he finds it hard to implement theories in to practices. He says that the eight attributes are well explained by the authors, but it takes the managers’ efforts to implement these ideas.
Daniel T. Carroll stays on the contrary to the other two reviewers about the success of the book In Search of Excellence. He comes up with some methodological weaknesses of the book and explains how these weaknesses affect the reliability of the piece. These weaknesses are inadequate suggestions, the excess use of secondary sources, lack of description of the methods used to analyze the companies, use of â€unfortunate anecdotesâ€, and generalizations.
First of all, he suggests that more factors other than the eight mentioned ones should have been pointed out, since they all play important roles in the competitiveness of the companies. These factors include â€proprietary technology, market dominance, control of critical raw materials, and national policy and cultureâ€. Omitting these factors may falsify the readers about the successes of the companies. Peters and Waterman should have underlined the fact that along with the eight principles, a company has to maintain its position in other managerial areas also.
Secondly, Carroll is disturbed by the excess use of the secondary sources. He moreover questions the relevancy of these sources with the issues discussed in the book. When we are making a research on managerial issues, we shouldn’t rely heavily on the secondary sources. Because, then the research seems like a repetition of the old ideas and solutions. Furthermore, the relevancy of the secondary sources should be checked carefully in order to make the research reliable.
As the third argument, Carroll points out that the description of the way the companies were analyzed is lacking. In a research about companies, it is crucial to describe how the examples are analyzed in order to persuade the reader about the findings.A researcher should go beyond the traditional financial charts and â€quotes from the leaders of the companiesâ€. It is really important for a researcher to describe the phases of the research in details, so that the reader can keep track of the information whenever he/she needs it. Moreover, it would help to persuade the reader about the findings since, there is solid data collected during the research.
Usage of â€unfortunate anecdotes†is the fourth point Carroll comes up as one of the weaknesses of Peters &Waterman book. Carroll finds the anecdotes as â€erraticâ€. He says that the anecdotes do not give the readers enough information about how the companies excelled in their sectors. He emphasizes that the anecdotes â€raise more questions than they answerâ€. While using anecdotes in a research it is important to choose the appropriate ones, so that it will add to the point the researcher support. If the anecdotes are not picked with caution then, they will erode the power of the argument
The last but the least of the weaknesses Carroll mentions is the use of unsupported generalizations.He says that the authors keep making generalizations about the companies and don’t supply enough evidence to support them. In a research it is dangerous to derive generalizations from a single fact or event. A generalization should be made after studying several situations and their outcomes. Otherwise, these generalizations can weaken the research and furthermore reduce its reliability.One related issue regarding unjustified generalizations is the arbitrary sample of companies.
To sum up, McEnrue, Dalton and Carroll comment on the book In Search of Excellence each having their own point of views. By reading these three articles we get a chance to examine both the positive and the negative aspects of the book, which gives us an excellent head start for our future business researches.
Good work. 5/5
REFERENCES
1)McEnrue, M. P. (18). In Search of Excellence. Business Forum, 45.
)Carroll, D. T. (18). A disappointing search for excellence. Harvard Business Review, 78-88.
)Dalton, D. R. (18). In Search of Excellence. Business Horizons, 8,84.
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