Thursday, August 23, 2018

Who's Watching Television

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For television studios, the ability to appeal to audiences and to keep audiences coming back is the key to their success.To insure this key, fortunes are spent.But money is not much of a problem, because there is so much of it; therefore, stations are always asking the question, "Who's watching our television shows and how can we improve to obtain a bigger fan base?" To answer this question, television programmers strategize to appeal to their major target audience.Children's programming, day time television viewing, and the youth audience are all major areas of target for television companies.


Children programming, for example, is not an area of major interest for most television stations.But for those stations that do target children, success is almost certain.Stations like Nickelodeon, Comedy Central and the Cartoon Network target children by using animated television to appeal to the young viewers.Most of the shows are understandable to the children and at the same time the children learn valuable thinking and critical skills while watching these television shows.Another station that targets children but also at the same time targets the over fifty audiences is the PBS station.PBS appeals to the young minds by administering to the children educational wise.Major appealing shows to children that air on this station are Mr. Rodger's Neighborhood, Sesame Street and Barney.


Another target area by television studios is the daytime viewing audience.These studios aim at those who are at home during the mid-day and early evening.Examples of shows that target this audience could be evening or mid-day news programs, talk shows, or the all time famous soap operas.Soap operas, just like the rest of the programs, are run in serial programming.That is the story line for soaps, news programs, and talk shows never stop.There is always something new and interesting daily.


The next group of interest for television stations is the teenage audience or youth audience.Television stations like FOX, BET, ESPN and HBO target teenage audiences, but these are not their only target objectives.Shows that target or have targeted teenage audiences include the Simpsons, Moesha, 106 & Park, and Beverly Hills 010.These shows usually run back-to-back with other television shows of the same genre so that the youth may watch more of what is appealing to them.


Teenagers, children, and daytime television viewers account for a substantial amount of television viewing that goes on in our society today.Without the interest of these viewers, television programming companies could not prosper and therefore business would not be as good.This is why television programmers find and appeal to their ideal audiences.


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