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success factors of hindustan lever limited.
To give the background of Hindustan lever limited in India
· To review current financial and market position of Hindustan lever limited in India
· To undertake the comparative analysis of the marketing strategies of Hindustan lever limited and its main competitor in India.
· To identify the challenges faced by the company.
· To undertake an analysis of the opportunities for market expansion and development.
· To identify the success factors of Hindustan lever limited .
· To investigate strategies for having brighter future of Hindustan lever limited.
HLL has so far been present in the Direct Selling Channel with Aviance, an international range of customized beauty solutions. With Hindustan Lever Network, HLL plans to aggressively enter into other consumer categories by offering its Consultants an exclusive and complete range of high quality, high-performance products. The first such initiative through the launch of the Lever Home range of products for home care, kitchen care and laundry care will be in the market in February 00. Aviance would come under the umbrella of Hindustan Lever Network as the personal care beauty brand in this channel.
HLL plans to grow and establish the Hindustan Lever Network business through large-scale Consultant recruitment and retention and by further expanding the range of product offerings to its Consultants.
Announcing the launch of Hindustan Lever Network, Dalip Sehgal, Executive Director-New Ventures and Marketing Services, HLL, said, "HLL has built a reputation of trust and quality over the last 100 years. With its existing position of strength as the leading consumer goods company in India, HLL will leverage its capabilities across manufacturing, supply chain, R&D and consumer understanding to provide a strongly differentiated proposition in Hindustan Lever Network that redefines the business of Network Marketing."
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