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Does your organization use slogans to advertise a product or service, or to motivate employees?
My company uses slogans to advertise the product it sells, which is group health insurance.It uses slogans at different levels to market the product.It uses the slogans via the internet and on the company website. It also uses slogans to advertise in the phonebook and direct mailers to agents in the various states.Not all employees are motivated through the slogan.The incentives are usually for the sales team to meet the monthly quota. Personally, I don't consider a slogan or advertisement does anything to motivate me.Knowing that I am doing my best at my job is motivating enough.
What are the underlying messages behind these slogans?
There are many underlying messages behind the slogans are
•Lower cost alternative for group health benefits
•Competitive with other companies in the market
•Financially sound company with an above average rating.
•Customer satisfaction top priority.
What is the desired influence/impression?
The impression gives the ideal that companies will receive more benefits for the money verses other companies.Also companies will save money by using my company/product.
What values (goals, ideals, philosophies) does your organization hold as important?
The goal of my company is producing a great product, with a great price and following up with great service.The company only hires qualified candidates that will be a positive asset to the company.
Are there prominent members of the organization who are considered role models or heroes?
The founder/president started the company 15 years ago in the basement of his house.He got small investors to help him launch the company.Today, through all of his dedication and hard work, it is a multi-million dollar company.
It is imperative to be an effective communicator in the bussiness field.
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